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User Personas

Parent Personas​

1. Busy Professional Parent​

"I need to find activities quickly and book without hassle"

  • Demographics: 30-45, dual-income household, 1-3 children
  • Goals: Find quality activities, manage schedules efficiently
  • Pain Points: Limited time, overwhelmed by options, coordinating multiple kids
  • Behavior: Mobile-first, values reviews, books during commute/lunch

2. Research-Driven Parent​

"I want to know everything before I commit"

  • Demographics: 28-40, often first-time parent
  • Goals: Find the "best" activity for their child's development
  • Pain Points: Analysis paralysis, trust concerns, wants guarantees
  • Behavior: Reads all reviews, compares multiple options, asks questions

3. Budget-Conscious Parent​

"I want quality activities my family can afford"

  • Demographics: Varied, single or dual income
  • Goals: Affordable enrichment, value for money
  • Pain Points: Hidden costs, feeling priced out
  • Behavior: Filters by price, looks for deals, values transparency

Provider Personas​

1. Solo Instructor / Coach​

"I love teaching but hate the admin work"

  • Demographics: Individual teacher, coach, or tutor
  • Goals: Fill classes, reduce no-shows, get paid on time
  • Pain Points: Marketing, scheduling conflicts, payment collection
  • Behavior: Needs simple tools, values automation

2. Small Studio Owner​

"I want to grow but can't afford a marketing team"

  • Demographics: 1-5 employees, local business
  • Goals: Increase enrollment, build reputation, manage staff
  • Pain Points: Competition with big chains, limited marketing budget
  • Behavior: Active in community, values local presence

3. Franchise / Multi-Location​

"I need to manage multiple locations efficiently"

  • Demographics: 5+ locations, established brand
  • Goals: Consistent experience, centralized management
  • Pain Points: Coordination across locations, brand consistency
  • Behavior: Needs robust tools, values data and analytics

How We Serve Each Persona​

PersonaKey Features
Busy ProfessionalQuick search, one-tap booking, calendar sync
Research-DrivenDetailed profiles, reviews, Q&A
Budget-ConsciousPrice filters, transparent pricing, deals
Solo InstructorSimple dashboard, automated reminders
Small StudioMarketing tools, review collection, insights
FranchiseMulti-location management, analytics

These personas guide our product decisions and prioritization.