Landing Page Strategy: Pre-Launch Waitlist
Status: Active Goal: 500 parent signups + 50 provider signups before launch Live Site: juniro.com
Overview
Pre-launch landing pages capture parent and provider interest before product launch.
| Page | URL | Goal |
|---|---|---|
| Parent Waitlist | juniro.com | 500 signups |
| Provider Signup | juniro.com/providers | 50 signups |
Tech Stack
| Tool | Purpose | Dashboard |
|---|---|---|
| juniro-web-launch | Next.js landing pages | GitHub |
| Posthog | Analytics, event tracking | app.posthog.com |
| Loops | Email marketing, nurture sequences | app.loops.so |
| Viral Loops | Referral/waitlist program | app.viral-loops.com |
| Resend | Contact form emails | resend.com |
Monthly Cost: ~$35 (Viral Loops) + free tiers
Architecture
juniro.com (Next.js)
│
├── / (Parent waitlist)
├── /providers (Provider signup)
├── /thank-you (Referral widget)
├── /contact
├── /terms
└── /privacy
│
└── POST /api/waitlist
│
┌─────────────┼─────────────┐
│ │ │
▼ ▼ ▼
Loops Posthog Viral Loops
(Email) (Analytics) (Referral)
Form Fields
Parent Waitlist
| Field | Required | Purpose |
|---|---|---|
| Yes | Primary contact | |
| Name | No | Personalization |
| City | Yes | Market segmentation |
| Interests | No | Activity matching |
Cities: Hyderabad, Atlanta, Other (with text input) Interests: Sports, Arts, STEM, Languages, Camps, Other
Provider Signup
| Field | Required | Purpose |
|---|---|---|
| Yes | Primary contact | |
| Name | Yes | Contact person |
| Business Name | Yes | Company name |
| City | Yes | Market |
| Activity Type | Yes | Category |
| Phone | No | Follow-up calls |
Data Tracked
Loops Contact Properties
| Property | Values |
|---|---|
userGroup | "parent" or "provider" |
city | City name (resolved from dropdown or custom) |
isLaunchCity | true for Hyderabad/Atlanta |
interests | Comma-separated list |
businessName | Provider business name |
activityType | Provider activity category |
Posthog Events
| Event | Trigger |
|---|---|
waitlist_signup | Form submission |
contact_form_submitted | Contact form |
Email Sequences
Parent Welcome (Day 0)
- Confirm signup
- Share referral link
- Set expectations
Parent Nurture (Day 7, 14, 21)
- Provider updates
- Interest survey
- Launch countdown
Provider Welcome (Day 0)
- Confirm signup
- Book onboarding call (Calendly)
- Early bird benefits
Referral Program
Using Viral Loops "Skip the Line" mechanic:
| Referrals | Reward |
|---|---|
| 1 | Move up 10 positions |
| 3 | Early access |
| 5 | Founding Member status |
Success Metrics
| Metric | Target |
|---|---|
| Parent signups | 500 |
| Provider signups | 50 |
| Landing page conversion | 15-20% |
| Email open rate | 40%+ |
| Referral signups | 20% of total |
Launch Cities
- Hyderabad, India
- Atlanta, GA, USA
"Other city" option captures demand for expansion planning.