Pre-Launch Checklist (Phase -1)
Goal: Complete all items before MVP launch Markets: Hyderabad, India | Atlanta, GA, USA
Critical Path Items
These must be completed before launch:
Pricing & Business Model
- Research competitor pricing in both markets
- Define provider commission/fee structure
- Define parent premium tier pricing
- Create pricing page content
- Legal review of pricing terms
Audience Building (Target: 500 parents, 100 providers per market)
- Coming soon page live with email capture
- Email sequences ready (welcome, nurture, launch)
- Social media accounts active
- Community groups created (Facebook, WhatsApp)
Legal & Compliance
- Terms of Service finalized
- Privacy Policy (GDPR + India DPDP compliant)
- Provider Agreement template
- Refund/Cancellation policy
- Child safety policy
Technical Infrastructure
- Production domains configured
- SSL certificates active
- Payment processor accounts (Stripe US, Razorpay India)
- Transactional email service configured
- Error monitoring (Sentry) configured
- Analytics tracking implemented
Pre-Launch Timeline
Week -8 to -6: Foundation
Audience Building
- Design and build coming soon page
- Set up email capture with segmentation (parent/provider, market)
- Create email welcome sequence
- Set up social media accounts
- Create initial social content calendar
Research & Validation
- Draft parent survey (pain points, preferences, pricing)
- Draft provider survey (current tools, pricing expectations)
- Identify 20 parents for survey in each market
- Identify 10 providers for survey in each market
Legal
- Draft Terms of Service
- Draft Privacy Policy
- Draft Provider Agreement
Week -6 to -4: Outreach & Validation
Survey Execution
- Launch parent survey
- Launch provider survey
- Conduct 5 parent interviews per market
- Conduct 3 provider interviews per market
- Analyze survey results
- Document insights and adjust product if needed
Partner Identification
- List 20 potential partners per market (schools, daycares, communities)
- List 10 potential influencers per market
- List 5 potential PR contacts per market
- Begin outreach to top 5 partners per market
Content Creation
- Write 5 SEO blog posts (ready for launch)
- Create press kit (company overview, logos, screenshots)
- Draft press release
- Create social media post templates
Week -4 to -2: Infrastructure & Beta
Marketing Stack
- Select and configure email service
- Select and configure analytics platform
- Set up CRM/contact management
- Configure customer support tool
Beta Program
- Recruit 20 parent beta testers (10 per market)
- Recruit 10 provider beta testers (5 per market)
- Set up feedback collection mechanism
- Create beta tester communication channel
Provider Pipeline
- Identify 100 target providers per market
- Begin provider outreach
- Create provider onboarding materials
- Schedule provider demo calls
Week -2 to Launch: Final Prep
Beta Testing
- Complete beta testing rounds
- Address critical feedback
- Collect testimonials from beta users
- Get NPS baseline
Launch Prep
- Finalize launch email sequence
- Prepare social media launch posts
- Brief PR contacts
- Confirm launch partners
- Prepare launch day monitoring plan
Technical Readiness
- Load testing complete
- Security review complete
- Backup/recovery tested
- Monitoring dashboards ready
Detailed Checklists by Category
Coming Soon Page Requirements
Content
- Clear value proposition headline
- Parent benefits (3-4 bullet points)
- Provider benefits (3-4 bullet points)
- Market selector (Hyderabad / Atlanta)
- Email capture form
- Social proof placeholder (testimonials from surveys)
Technical
- Mobile responsive
- Fast loading (< 2s)
- SEO meta tags
- Social sharing meta tags
- Analytics tracking
- Email integration working
Survey Questions - Parents
Demographics
- How many children do you have?
- What are their ages?
- What city do you live in?
Pain Points 4. How do you currently find activities for your children? 5. What's the most frustrating part of finding/booking activities? 6. How much time do you spend researching activities per month?
Preferences 7. What types of activities are you most interested in? 8. How important is online booking vs. calling/emailing? 9. Would you use an app to manage your children's activities?
Pricing 10. How much do you typically spend on activities per child per month? 11. Would you pay for a premium service that saves you time? 12. What premium features would be most valuable?
Survey Questions - Providers
Business Info
- What type of activities do you offer?
- How many students do you typically have?
- How long have you been in business?
Current Tools 4. How do you currently manage bookings? 5. What tools do you use for scheduling/payments? 6. How do parents currently find you?
Pain Points 7. What's your biggest challenge in managing your business? 8. How much time do you spend on admin tasks weekly? 9. What would make running your business easier?
Pricing 10. How much commission would you accept for marketplace bookings? 11. Would you pay for premium listing features? 12. What features would justify a monthly fee?
Marketing Stack Evaluation Criteria
| Criteria | Weight | Notes |
|---|---|---|
| Cost (startup budget) | High | Free tier or < $50/month |
| Ease of use | High | No dedicated ops person |
| Integration | Medium | Works with our stack |
| Scalability | Medium | Can grow with us |
| India support | High | Must work in both markets |
Partner Outreach Template
Subject: Partner with Juniro - Children's Activities Marketplace
Body:
Hi [Name],
I'm [Your Name] from Juniro, a new marketplace launching in [City]
that helps parents discover and book children's activities.
We're looking for partners who share our mission to make it easier
for families to find enriching activities for their children.
Partnership benefits:
- Exposure to our growing parent community
- Co-marketing opportunities
- Early access to platform features
Would you be open to a 15-minute call to explore how we might work together?
Best,
[Your Name]
Influencer Outreach Template
Subject: Collaboration Opportunity - Juniro Launch
Body:
Hi [Name],
I love your content about [specific content]. Your perspective on
[topic] really resonates with parents like me.
We're launching Juniro in [City] - a marketplace that helps parents
find and book amazing activities for their kids. I think your audience
would find it valuable.
Would you be interested in:
- Early access to try the platform
- Being featured as a launch partner
- [Specific collaboration idea]
Happy to send more details or hop on a quick call!
Best,
[Your Name]
Success Criteria for Phase -1
| Metric | Target | Actual |
|---|---|---|
| Email signups (total) | 1,200 | |
| Parent signups | 1,000 | |
| Provider signups | 200 | |
| Survey responses | 100 | |
| Beta testers recruited | 60 | |
| Partners confirmed | 10 | |
| Influencers confirmed | 6 | |
| Blog posts ready | 5 | |
| Providers in pipeline | 200 |
Notes & Decisions Log
| Date | Decision | Rationale |
|---|---|---|