Pre-Launch Email Sequences
Purpose: Email sequences for waitlist nurturing and conversion Tool: Loops for email automation Status: All sequences active Last Updated: January 2026
Overview
Complete email automation setup for pre-launch waitlist nurturing.
| Type | Count | Status |
|---|---|---|
| Parent Loops | 4 | Active |
| Provider Loops | 4 | Active |
| Referral Loops | 2 | Active |
| Special Loops | 2 | Active |
| Campaigns | 4 | Draft (manual send) |
Summary Tables
All Loops (12 Active)
| Loop Name | Audience | Trigger | Delay | Subject |
|---|---|---|---|---|
| Parent Email 1: Welcome | Parents | parent_waitlist_signup | Immediate | Welcome to Juniro — a note from our founder |
| Parent Email 2: Referral Nudge | Parents | parent_waitlist_signup | 2 days | Skip the line — share Juniro with a friend |
| Parent Email 3: What's Coming Preview | Parents | parent_waitlist_signup | 7 days | A sneak peek at what we're building |
| Parent Email 4: Referral Reminder | Parents | parent_waitlist_signup | 14 days | You're still on the list — want to move up? |
| Provider Email 1: Welcome | Providers | provider_waitlist_signup | Immediate | Welcome to Juniro — a note from our founder |
| Provider Email 2: Onboarding Prep | Providers | provider_waitlist_signup | 2 days | Get ready for your Juniro profile |
| Provider Email 3: Success Stories | Providers | provider_waitlist_signup | 7 days | How activity providers grow with online marketplaces |
| Provider Email 4: Personal Outreach | Providers | provider_waitlist_signup | 10 days | Quick question about {{businessName}} |
| Parents: Non-Launch City | Parents | parent_waitlist_signup + city="other" | 1 day | We're coming to your city soon |
| Providers: Non-Launch City | Providers | provider_waitlist_signup + city="other" | 1 day | We're expanding to your city soon |
| Referral Success | All | referral_success (webhook) | Immediate | Your friend just joined! 🎉 |
| Referral Milestone | All | referralCount > 2 | Immediate | You're a Juniro VIP! 🌟 |
All Campaigns (4 Draft)
| Campaign Name | Audience | When to Send | Subject |
|---|---|---|---|
| Parents: Pre-Launch Countdown | Parents | Feb 11, 2026 | 3 days until Juniro launches! 🚀 |
| Providers: Pre-Launch Countdown | Providers | Feb 11, 2026 | 3 days until Juniro launches! 🚀 |
| Parents: Launch Announcement | Parents | Feb 14, 2026 | We're live! 🚀 Juniro is now open |
| Providers: Launch Announcement | Providers | Feb 14, 2026 | We're live! Start getting bookings today |
Email Timeline
Day 0 (Signup)
├── Welcome Email (Parent or Provider)
├── Non-Launch City Email (if city = "other", after 1 day)
│
Day 2
├── Parent: Referral Nudge
├── Provider: Onboarding Prep
│
Day 7
├── Parent: What's Coming Preview
├── Provider: Success Stories
│
Day 10
├── Provider: Personal Outreach
│
Day 14
├── Parent: Referral Reminder
│
On Referral
├── Referral Success (immediate)
├── Referral Milestone (when 3+ referrals)
│
Feb 11, 2026
├── Pre-Launch Countdown (manual campaign)
│
Feb 14, 2026 (Launch Day)
├── Launch Announcement (manual campaign)
Parents Email Sequence
Email 1: Welcome (Immediate)
Loop Name: Parent Email 1: Welcome Email
Trigger: parent_waitlist_signup event
Delay: Immediate
Subject: Welcome to Juniro — a note from our founder
Preview: I'm Samatha, and I built this for parents like you
---
Hey {{firstName | default: "there"}},
I'm Samatha, the founder of Juniro. Thanks for joining our waitlist — it means a lot.
I started Juniro because I watched friends spend hours searching for activities for their kids. Googling endlessly, asking in Facebook groups, calling places that never pick up. It shouldn't be this hard.
That's why we're building Juniro — one place to discover, compare, and book the best activities for your kids. No more endless searching.
Here's what's coming:
✓ 100+ activities in sports, arts, music, childcare & more
✓ Filter by age, schedule, and location
✓ Real reviews from other parents
✓ Book instantly — no phone calls needed
We're launching February 14th in Hyderabad and Atlanta. You'll be first to know.
One quick favor — share Juniro with a parent friend who'd find this useful:
{{referralLink}}
And if you ever want to share feedback or ideas, just reply to this email. I read every one.
Thanks for believing in us early,
Samatha
Founder, Juniro
Email 2: Referral Nudge (Day 2)
Loop Name: Parent Email 2: Referral Nudge
Trigger: parent_waitlist_signup event
Delay: 2 days
Subject: Skip the line — share Juniro with a friend
---
Hey {{firstName | default: "there"}},
Quick reminder: you can skip the waitlist by sharing Juniro with other parents.
Here's your personal link:
{{referralLink}}
Every friend who joins moves you up the list. The more friends, the earlier you get access!
Share via:
• WhatsApp group chats
• Parent Facebook groups
• Text your mom friends
Thanks for spreading the word!
— The Juniro Team
Email 3: What's Coming Preview (Day 7)
Loop Name: Parent Email 3: What's Coming Preview
Trigger: parent_waitlist_signup event
Delay: 7 days
Subject: A sneak peek at what we're building
---
Hey {{firstName | default: "there"}},
We've been hard at work building Juniro. Here's a preview of what you'll get:
🔍 Smart Search
Filter by age, interest, day/time, location. Find exactly what fits your kid and schedule.
⭐ Verified Reviews
Real reviews from real parents. No fake 5-stars.
📅 Easy Booking
See real-time availability. Book and pay in seconds.
🎯 Personalized Picks
Tell us your kid's interests, we'll suggest activities they'll love.
We're almost ready to launch in {{city | default: "your area"}}!
Still want early access? Share your link:
{{referralLink}}
— The Juniro Team
Email 4: Referral Reminder (Day 14)
Loop Name: Parent Email 4: Referral Reminder
Trigger: parent_waitlist_signup event
Delay: 14 days
Subject: You're still on the list — want to move up?
---
Hey {{firstName | default: "there"}},
Just checking in! You're still on the Juniro waitlist, and we're getting closer to launch.
Want to get access sooner? Share your link with friends:
{{referralLink}}
Even one friend helps you move up!
See you soon,
— The Juniro Team
Providers Email Sequence
Email 1: Welcome (Immediate)
Loop Name: Provider Email 1: Welcome Email
Trigger: provider_waitlist_signup event
Delay: Immediate
Subject: Welcome to Juniro — a note from our founder
Preview: I'm Samatha, and I want to help you grow
---
Hey {{firstName | default: "there"}},
I'm Samatha, the founder of Juniro. Thanks for signing up — I'm excited to have you.
I'm building Juniro because I believe great activity providers like you deserve better than word-of-mouth and expensive ads. Parents are actively searching for quality activities — they just can't find you.
That's the problem we're solving. Juniro connects you directly with families looking for exactly what you offer.
Here's what you get as an early provider:
✓ Free listing — no monthly fees
✓ Featured placement when we launch
✓ Direct bookings from local families
✓ Simple tools to manage classes and payments
We're launching February 14th in Hyderabad and Atlanta. As an early provider, you'll get priority onboarding and premium visibility.
Quick question — I'd love to learn more about your business:
- What's your biggest challenge getting new students?
Just hit reply. I read every response and it helps us build something that actually works for you.
Looking forward to helping you grow,
Samatha
Founder, Juniro
P.S. Know other activity providers? Send them here: https://juniro.com/providers
Email 2: Onboarding Prep (Day 2)
Loop Name: Provider Email 2: Onboarding Prep
Trigger: provider_waitlist_signup event
Delay: 2 days
Subject: Get ready for your Juniro profile
---
Hey {{firstName | default: "there"}},
We're preparing to set up your Juniro profile for {{businessName | default: "your business"}}. Here's what to have ready:
📸 Photos (3-5 recommended)
• Your best class/activity photos
• Kids engaged and having fun (with parent permission)
• Your teaching space or studio
• A professional headshot
📝 Class Information
• Class names and descriptions
• Age ranges (e.g., 5-7 years)
• Duration and schedule
• Pricing (drop-in, packages, monthly)
✨ Your Story
• What makes your classes special?
• Your background/qualifications
• Why you love teaching kids
Having these ready will make onboarding quick and easy!
We'll be in touch soon to schedule your setup call.
— The Juniro Team
Email 3: Success Stories (Day 7)
Loop Name: Provider Email 3: Success Stories
Trigger: provider_waitlist_signup event
Delay: 7 days
Subject: How activity providers grow with online marketplaces
---
Hey {{firstName | default: "there"}},
While you wait for Juniro to launch, here's why providers like you love online marketplaces:
📈 Reach new families
Parents are searching online for kids activities. Be where they're looking.
⏰ Save admin time
Online bookings mean less back-and-forth on WhatsApp and fewer no-shows.
💳 Get paid reliably
Automatic payments = no more chasing invoices.
⭐ Build your reputation
Reviews from happy parents attract more families.
Coming soon: We'll reach out to schedule your onboarding and get you set up before launch.
Questions in the meantime? Just reply!
— The Juniro Team
Email 4: Personal Outreach (Day 10)
Loop Name: Provider Email 4: Personal Outreach
Trigger: provider_waitlist_signup event
Delay: 10 days
Subject: Quick question about {{businessName | default: "your classes"}}
---
Hey {{firstName | default: "there"}},
I wanted to personally check in about getting {{businessName | default: "your business"}} set up on Juniro.
Do you have 15 minutes this week for a quick call? I'd love to:
• Learn more about your classes
• Answer any questions
• Walk you through the setup process
Just reply with a time that works, or book directly: [CALENDLY_LINK]
Looking forward to connecting!
— Samatha
Founder, Juniro
Special Loops
Parents: Non-Launch City (Day 1)
Loop Name: Parents: Non-Launch City
Trigger: parent_waitlist_signup event
Filter: city equals "other"
Delay: 1 day
Subject: We're coming to your city soon
---
Hey {{firstName | default: "there"}},
Thanks for joining the Juniro waitlist!
We're launching first in Hyderabad and Atlanta, but we're expanding fast. We've noted your interest and will reach out the moment we're ready to bring Juniro to your area.
In the meantime, help us prioritize your city by sharing Juniro with other parents nearby. The more signups from your area, the sooner we'll arrive!
— The Juniro Team
Providers: Non-Launch City (Day 1)
Loop Name: Providers: Non-Launch City
Trigger: provider_waitlist_signup event
Filter: city equals "other"
Delay: 1 day
Subject: We're expanding to your city soon
---
Hey {{firstName | default: "there"}},
Thanks for your interest in listing on Juniro!
We're launching first in Hyderabad and Atlanta, but we're actively planning expansion. We've noted your location and will reach out the moment we're ready to onboard providers in your area.
In the meantime, here's how you can help us get there faster:
• Spread the word to other activity providers nearby
• The more provider interest from your city, the sooner we'll prioritize it
We'll be in touch soon!
— The Juniro Team
Referral Loops
Referral Success (Immediate)
Loop Name: Referral Success
Trigger: referral_success event (via Viral Loops webhook)
Delay: Immediate
Subject: Your friend just joined! 🎉
---
Hey {{firstName | default: "there"}},
Great news — {{referredName | default: "Your friend"}} just signed up using your referral link!
You're now one step closer to the front of the line. Keep sharing to unlock early access and exclusive perks when we launch.
Your referral link: {{referralLink}}
Thanks for spreading the word!
— The Juniro Team
Referral Milestone (3+ referrals)
Loop Name: Referral Milestone
Trigger: Contact updated (when referralCount changes from > 2 to any value)
Frequency: One time per contact
Subject: You're a Juniro VIP! 🌟
---
Hey {{firstName | default: "there"}},
Wow — you've referred {{referralCount | default: "3"}} friends to Juniro!
That kind of support means the world to us. As a thank you, you're now officially a Juniro VIP.
Here's what that means for you:
🎁 Priority access on launch day
⭐ Featured early adopter badge on your profile
🎉 Exclusive invite to our beta features
Keep sharing and we'll keep rewarding:
{{referralLink}}
Thank you for believing in us!
— Samatha & The Juniro Team
Campaigns (Manual Send)
Parents: Pre-Launch Countdown
Campaign Name: Parents: Pre-Launch Countdown
Type: Campaign (one-time send)
Audience: userGroup equals "parent"
When to Send: February 11, 2026 (3 days before launch)
Subject: 3 days until Juniro launches! 🚀
Preview: Browse activities, book instantly — no more endless searching.
---
Hey {{firstName | default: "there"}},
The countdown is on — Juniro launches in just 3 days!
On February 14th, you'll finally be able to:
✓ Browse 100+ activities for your kids
✓ Filter by age, schedule, and location
✓ Book classes instantly — no phone calls needed
Want to skip the line? Share your referral link and move up:
{{referralLink}}
See you on launch day!
— Samatha & The Juniro Team
Providers: Pre-Launch Countdown
Campaign Name: Providers: Pre-Launch Countdown
Type: Campaign (one-time send)
Audience: userGroup equals "provider"
When to Send: February 11, 2026 (3 days before launch)
Subject: 3 days until Juniro launches! 🚀
Preview: Families are ready to discover you.
---
Hey {{firstName | default: "there"}},
We launch in 3 days — and families are ready to discover you!
On February 14th, parents in Hyderabad and Atlanta will start searching for activities. Make sure you're ready:
✓ Prepare your class descriptions and photos
✓ Have your schedule and pricing ready
✓ We'll send login details on launch day
Questions before we go live? Just reply to this email.
Almost there!
— Samatha & The Juniro Team
Parents: Launch Announcement
Campaign Name: Parents: Launch Announcement
Type: Campaign (one-time send)
Audience: userGroup equals "parent"
When to Send: February 14, 2026 (launch day)
Subject: We're live! 🚀 Juniro is now open
---
Hey {{firstName | default: "there"}},
The wait is over — Juniro is officially live!
As an early supporter, you get first access to discover and book amazing activities for your kids.
👉 Start exploring: https://juniro.com
Here's what you can do now:
• Browse 100+ activities in sports, arts, music, childcare & more
• Filter by age, location, and schedule
• Book your first class in minutes
Thanks for believing in us from the start. We can't wait to see what activities your kids will love!
— Samatha & The Juniro Team
P.S. Questions? Just reply to this email — we read every message.
Providers: Launch Announcement
Campaign Name: Providers: Launch Announcement
Type: Campaign (one-time send)
Audience: userGroup equals "provider"
When to Send: February 14, 2026 (launch day)
Subject: We're live! Start getting bookings today
---
Hey {{firstName | default: "there"}},
Great news — Juniro is officially live, and families are already exploring!
As an early provider, your listing is now visible to parents searching for activities in {{city | default: "your area"}}. Here's what to do next:
👉 Log in to your dashboard: https://providers.juniro.com
Complete your profile to stand out:
• Add photos of your classes and facility
• Write a compelling description
• Set your schedule and pricing
• Enable online booking
Why it matters:
Parents are searching right now. Complete profiles get 3x more inquiries than incomplete ones.
Need help getting set up? Just reply to this email — we're here to help you succeed.
Let's fill those classes!
— Samatha & The Juniro Team
P.S. Have questions about pricing, payments, or bookings? Check our Provider FAQ: https://juniro.com/provider-help
Technical Integration
Viral Loops Webhook
Webhook endpoint for referral tracking:
URL: https://juniro.com/api/webhooks/viral-loops
Events: participation (with referrer)
Action: Sends referral_success event to Loops
Event Names
| Event | Trigger |
|---|---|
parent_waitlist_signup | Parent joins waitlist |
provider_waitlist_signup | Provider joins waitlist |
referral_success | Referral converts (via webhook) |
Contact Properties
| Property | Description |
|---|---|
firstName | First name |
lastName | Last name |
email | Email address |
userGroup | "parent" or "provider" |
city | City (hyderabad, atlanta, other) |
isLaunchCity | true/false |
referralCount | Number of successful referrals |
businessName | Provider business name |
activityType | Provider activity category |
providerType | "business" or "individual" |
interests | Parent's selected interests |
Checklist
Loops (Active)
- Parent Email 1: Welcome Email
- Parent Email 2: Referral Nudge (Day 2)
- Parent Email 3: What's Coming Preview (Day 7)
- Parent Email 4: Referral Reminder (Day 14)
- Provider Email 1: Welcome Email
- Provider Email 2: Onboarding Prep (Day 2)
- Provider Email 3: Success Stories (Day 7)
- Provider Email 4: Personal Outreach (Day 10)
- Parents: Non-Launch City (Day 1)
- Providers: Non-Launch City (Day 1)
- Referral Success (Immediate)
- Referral Milestone (3+ referrals)
Campaigns (Draft - Manual Send)
- Parents: Pre-Launch Countdown (send Feb 11)
- Providers: Pre-Launch Countdown (send Feb 11)
- Parents: Launch Announcement (send Feb 14)
- Providers: Launch Announcement (send Feb 14)
Integration
- Viral Loops webhook configured
- Posthog A/B testing active
Send Schedule
| Date | Action |
|---|---|
| Feb 11, 2026 | Send Pre-Launch Countdown campaigns |
| Feb 14, 2026 | Send Launch Announcement campaigns |